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Skills employers ask for in sales jobs in media and entertainment

In 1,523 sales jobs in media and entertainment in the SkillDrift job index, the most requested skill is Client relationship management, named in 28.5% of postings. Business development follows at 27.8%, then Sales at 27.7%.

Based on 1,523 job postings in the SkillDrift job index, read on 1 October 2026.

Most requested

The 8 skills named most often

Each share is the part of all sales jobs in media and entertainment that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Client relationship management28.5%434 of 1,523 postings
  2. 2Business development27.8%424 of 1,523 postings
  3. 3Sales27.7%422 of 1,523 postings
  4. 4Lead generation27.4%417 of 1,523 postings
  5. 5B2B sales14.3%218 of 1,523 postings
  6. 6CRM12.9%197 of 1,523 postings
  7. 7Sales pipeline management12.7%194 of 1,523 postings
  8. 8Digital marketing10.5%160 of 1,523 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the sales role group within the media and entertainment industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in sales jobs in media and entertainment?

Client relationship management. It is named in 28.5% of the 1,523 sales jobs in media and entertainment in the SkillDrift job index on 1 October 2026.

How many job postings is this based on?

1,523 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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