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Skills employers ask for in marketing jobs in media and entertainment

In 3,437 marketing jobs in media and entertainment in the SkillDrift job index, the most requested skill is SEO, named in 18.1% of postings. Digital marketing follows at 17.6%, then Social media marketing at 17.4%.

Based on 3,437 job postings in the SkillDrift job index, read on 1 October 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in media and entertainment that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1SEO18.1%621 of 3,437 postings
  2. 2Digital marketing17.6%605 of 3,437 postings
  3. 3Social media marketing17.4%597 of 3,437 postings
  4. 4Google Ads16%551 of 3,437 postings
  5. 5Content creation13.3%456 of 3,437 postings
  6. 6Google Analytics12.7%438 of 3,437 postings
  7. 7Keyword research12.7%437 of 3,437 postings
  8. 8Social media management12.2%419 of 3,437 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the media and entertainment industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in media and entertainment?

SEO. It is named in 18.1% of the 3,437 marketing jobs in media and entertainment in the SkillDrift job index on 1 October 2026.

How many job postings is this based on?

3,437 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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