Skills employers ask for in marketing jobs
In 22,224 marketing jobs in the SkillDrift job index, the most requested skill is SEO, named in 25.6% of postings. Digital marketing follows at 22%, then Google Ads at 20.1%.
Based on 22,224 job postings in the SkillDrift job index, read on 1 October 2026.
The 8 skills named most often
Each share is the part of all marketing jobs that name the skill. One posting usually names several skills, so the shares add up to more than 100%.
- 1SEO25.6%5,694 of 22,224 postings
- 2Digital marketing22%4,894 of 22,224 postings
- 3Google Ads20.1%4,472 of 22,224 postings
- 4Social media marketing17.3%3,844 of 22,224 postings
- 5Google Analytics15.3%3,406 of 22,224 postings
- 6Keyword research15.1%3,351 of 22,224 postings
- 7Content creation13.9%3,092 of 22,224 postings
- 8Meta Ads13.6%3,024 of 22,224 postings
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The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group, across all industries, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.
Questions people ask
What is the most requested skill in marketing jobs?
SEO. It is named in 25.6% of the 22,224 marketing jobs in the SkillDrift job index on 1 October 2026.
How many job postings is this based on?
22,224 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.