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Skills employers ask for in marketing jobs in e-commerce

In 1,734 marketing jobs in e-commerce in the SkillDrift job index, the most requested skill is Google Ads, named in 31.1% of postings. Performance marketing follows at 24.9%, then Meta Ads at 24.5%.

Based on 1,734 job postings in the SkillDrift job index, read on 1 October 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in e-commerce that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Google Ads31.1%540 of 1,734 postings
  2. 2Performance marketing24.9%432 of 1,734 postings
  3. 3Meta Ads24.5%425 of 1,734 postings
  4. 4SEO20.8%360 of 1,734 postings
  5. 5Digital marketing16.3%282 of 1,734 postings
  6. 6Campaign optimization15.6%270 of 1,734 postings
  7. 7Keyword research15.3%265 of 1,734 postings
  8. 8Google Analytics14.9%259 of 1,734 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the e-commerce industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in e-commerce?

Google Ads. It is named in 31.1% of the 1,734 marketing jobs in e-commerce in the SkillDrift job index on 1 October 2026.

How many job postings is this based on?

1,734 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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