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Skills employers ask for in marketing jobs in software

In 2,141 marketing jobs in software in the SkillDrift job index, the most requested skill is SEO, named in 33.2% of postings. Digital marketing follows at 22.2%, then Keyword research at 20.8%.

Based on 2,141 job postings in the SkillDrift job index, read on 1 October 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in software that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1SEO33.2%710 of 2,141 postings
  2. 2Digital marketing22.2%475 of 2,141 postings
  3. 3Keyword research20.8%446 of 2,141 postings
  4. 4Google Ads18%386 of 2,141 postings
  5. 5Social media marketing17.7%379 of 2,141 postings
  6. 6Email marketing16.6%356 of 2,141 postings
  7. 7Google Analytics16.4%352 of 2,141 postings
  8. 8Lead generation15.3%328 of 2,141 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the software industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in software?

SEO. It is named in 33.2% of the 2,141 marketing jobs in software in the SkillDrift job index on 1 October 2026.

How many job postings is this based on?

2,141 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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