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Skills employers ask for in marketing jobs in consulting

In 1,068 marketing jobs in consulting in the SkillDrift job index, the most requested skill is Digital marketing, named in 26.4% of postings. SEO follows at 25.7%, then Social media marketing at 16.9%.

Based on 1,068 job postings in the SkillDrift job index, read on 1 October 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in consulting that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing26.4%282 of 1,068 postings
  2. 2SEO25.7%274 of 1,068 postings
  3. 3Social media marketing16.9%180 of 1,068 postings
  4. 4Lead generation15.6%167 of 1,068 postings
  5. 5Google Ads15%160 of 1,068 postings
  6. 6Google Analytics14%150 of 1,068 postings
  7. 7Email marketing13.6%145 of 1,068 postings
  8. 8Keyword research13.4%143 of 1,068 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the consulting industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in consulting?

Digital marketing. It is named in 26.4% of the 1,068 marketing jobs in consulting in the SkillDrift job index on 1 October 2026.

How many job postings is this based on?

1,068 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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