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Skills employers ask for in marketing jobs in edtech

In 1,532 marketing jobs in edtech in the SkillDrift job index, the most requested skill is Digital marketing, named in 33.2% of postings. Google Ads follows at 27.2%, then SEO at 27.1%.

Based on 1,532 job postings in the SkillDrift job index, read on 5 November 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in edtech that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing33.2%509 of 1,532 postings
  2. 2Google Ads27.2%417 of 1,532 postings
  3. 3SEO27.1%415 of 1,532 postings
  4. 4Lead generation24.9%381 of 1,532 postings
  5. 5Social media marketing24.3%372 of 1,532 postings
  6. 6Meta Ads19.4%297 of 1,532 postings
  7. 7Google Analytics17.2%263 of 1,532 postings
  8. 8Content creation15.7%241 of 1,532 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the edtech industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in edtech?

Digital marketing. It is named in 33.2% of the 1,532 marketing jobs in edtech in the SkillDrift job index on 5 November 2026.

How many job postings is this based on?

1,532 postings, read from the SkillDrift job index on 5 November 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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