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Skills employers ask for in marketing jobs in health tech

In 1,080 marketing jobs in health tech in the SkillDrift job index, the most requested skill is Digital marketing, named in 23.2% of postings. SEO follows at 22.3%, then Google Ads at 18.1%.

Based on 1,080 job postings in the SkillDrift job index, read on 1 October 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in health tech that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing23.2%251 of 1,080 postings
  2. 2SEO22.3%241 of 1,080 postings
  3. 3Google Ads18.1%196 of 1,080 postings
  4. 4Content creation13.8%149 of 1,080 postings
  5. 5Social media marketing13.7%148 of 1,080 postings
  6. 6Meta Ads13.1%141 of 1,080 postings
  7. 7Google Analytics12.4%134 of 1,080 postings
  8. 8Lead generation12.3%133 of 1,080 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the health tech industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in health tech?

Digital marketing. It is named in 23.2% of the 1,080 marketing jobs in health tech in the SkillDrift job index on 1 October 2026.

How many job postings is this based on?

1,080 postings, read from the SkillDrift job index on 1 October 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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