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Skills employers ask for in marketing jobs in fintech

In 1,382 marketing jobs in fintech in the SkillDrift job index, the most requested skill is Digital marketing, named in 21.3% of postings. SEO follows at 19.9%, then Social media marketing at 12.2%.

Based on 1,382 job postings in the SkillDrift job index, read on 5 November 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in fintech that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing21.3%295 of 1,382 postings
  2. 2SEO19.9%275 of 1,382 postings
  3. 3Social media marketing12.2%169 of 1,382 postings
  4. 4Email marketing10.4%144 of 1,382 postings
  5. 5Data analysis10.1%140 of 1,382 postings
  6. 6Lead generation9.7%134 of 1,382 postings
  7. 7Marketing automation9.6%133 of 1,382 postings
  8. 8Content strategy9%124 of 1,382 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the fintech industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in fintech?

Digital marketing. It is named in 21.3% of the 1,382 marketing jobs in fintech in the SkillDrift job index on 5 November 2026.

How many job postings is this based on?

1,382 postings, read from the SkillDrift job index on 5 November 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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