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Skills employers ask for in marketing jobs in hospitality

In 1,110 marketing jobs in hospitality in the SkillDrift job index, the most requested skill is Digital marketing, named in 31.5% of postings. SEO follows at 19.4%, then Email marketing at 18.5%.

Based on 1,110 job postings in the SkillDrift job index, read on 5 November 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in hospitality that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing31.5%350 of 1,110 postings
  2. 2SEO19.4%215 of 1,110 postings
  3. 3Email marketing18.5%205 of 1,110 postings
  4. 4Social media marketing18%200 of 1,110 postings
  5. 5Content creation15%166 of 1,110 postings
  6. 6Campaign management14.3%159 of 1,110 postings
  7. 7Social media management13.7%152 of 1,110 postings
  8. 8Marketing strategy13.2%147 of 1,110 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the hospitality industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in hospitality?

Digital marketing. It is named in 31.5% of the 1,110 marketing jobs in hospitality in the SkillDrift job index on 5 November 2026.

How many job postings is this based on?

1,110 postings, read from the SkillDrift job index on 5 November 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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