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Skills employers ask for in marketing jobs in retail

In 1,430 marketing jobs in retail in the SkillDrift job index, the most requested skill is Digital marketing, named in 24.2% of postings. Social media marketing follows at 17.6%, then SEO at 16.4%.

Based on 1,430 job postings in the SkillDrift job index, read on 5 November 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in retail that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing24.2%346 of 1,430 postings
  2. 2Social media marketing17.6%252 of 1,430 postings
  3. 3SEO16.4%234 of 1,430 postings
  4. 4Content creation15%215 of 1,430 postings
  5. 5Google Ads14.7%210 of 1,430 postings
  6. 6Social media management13.2%189 of 1,430 postings
  7. 7Meta Ads11.7%167 of 1,430 postings
  8. 8Email marketing10.1%145 of 1,430 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the retail industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in retail?

Digital marketing. It is named in 24.2% of the 1,430 marketing jobs in retail in the SkillDrift job index on 5 November 2026.

How many job postings is this based on?

1,430 postings, read from the SkillDrift job index on 5 November 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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