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Skills employers ask for in marketing jobs in manufacturing

In 1,412 marketing jobs in manufacturing in the SkillDrift job index, the most requested skill is Digital marketing, named in 30.3% of postings. SEO follows at 23.5%, then Lead generation at 16.4%.

Based on 1,412 job postings in the SkillDrift job index, read on 5 November 2026.

Most requested

The 8 skills named most often

Each share is the part of all marketing jobs in manufacturing that name the skill. One posting usually names several skills, so the shares add up to more than 100%.

  1. 1Digital marketing30.3%428 of 1,412 postings
  2. 2SEO23.5%332 of 1,412 postings
  3. 3Lead generation16.4%232 of 1,412 postings
  4. 4Social media marketing15.3%216 of 1,412 postings
  5. 5Market research14.4%203 of 1,412 postings
  6. 6Content creation14.2%201 of 1,412 postings
  7. 7Google Ads12.5%176 of 1,412 postings
  8. 8Email marketing12%170 of 1,412 postings

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How to read this

Where these numbers come from

The SkillDrift job index collects live job postings and reads the skills each one asks for. This page counts the postings in the marketing role group within the manufacturing industry, and shows the share that name each skill. Skills appear as employers write them, so close variants such as Excel and MS Excel can both appear, because a posting may use either. The page is refreshed from the index, and the date above shows the last read.

FAQ

Questions people ask

What is the most requested skill in marketing jobs in manufacturing?

Digital marketing. It is named in 30.3% of the 1,412 marketing jobs in manufacturing in the SkillDrift job index on 5 November 2026.

How many job postings is this based on?

1,412 postings, read from the SkillDrift job index on 5 November 2026. Each share is the number of postings that name the skill, divided by all postings in this group.

Further reading

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